The Narrai Project

The Naraai Project is an e-commerce website that offers sustainable beauty and healthcare products for women. They wanted their brand identity to translate this visually to reach the desired audience. I, with a team, designed the brand identity and packaging. The branding aims to bring an Empowering, Efficient, and Evolved look and feel for the consumer to meet the changing demands of the 'Changemaker' generation. It also emphasizes on the feminine and minimal aesthetic using subtle colours to maintain the position of the brand in the market.