Bounce Back

Having been on the market for 3 years, Bounce Back, a post-social replenishment drink, needed a visual identity refresh to better reflect its fun, innovative, and energetic brand personality for its target audience. This project aims to rebrand Bounce Back as a modern and eye-catching brand with logo redesign, packaging, a new website layout, a consistent colour palette, and a fresh typography that reflects these values, along with a visual language for all marketing materials. in addition I directed and produced a photoshoot to reflect this new brand identity.